Storefront and product experience
Catalogue, filters, search and product pages built both to be found in search and to lead to a purchase — mobile first, because that is where the traffic is.
Ecommerce built for conversion, not just for existing.
Online stores and commerce platforms with payments, logistics and business systems connected — so the order travels the whole way untouched.
In ecommerce every decision shows up in the numbers. A checkout with one step too many, a product page that loads a second too slowly, or a missing delivery option are not design questions — they are revenue disappearing daily, measurably.
We build stores where the technology does not stand between the customer and the purchase: fast pages, a checkout short enough to finish, and the payment methods the market expects. And we build the back of it just as carefully, because a store that sells well but needs manual handling per order stops being profitable exactly when it starts working.
That matters most when the catalogue is not simple: variants, subscriptions, per-customer B2B pricing, several warehouses or several markets. That is where standard platforms run out, and usually where we come in.
What is included
Scope is set per project. These are the parts we work on.
Checkout and payments
Cards, Swish, Klarna and invoicing, with a checkout short enough to complete. Every extra step is measured against what it costs in abandonment.
Shipping and logistics
Delivery options, pickup points, labels and tracking connected to your carriers, so the order moves on without manual handling.
Business system integration
Stock, prices, customers and orders synced with finance and business systems. One source of truth per fact, not a weekly reconciliation.
B2B and subscriptions
Customer-specific pricing, credit purchasing, order history, recurring delivery, and the flows that separate business buying from consumer buying.
Multiple markets
Language, currency, VAT and shipping rules per market — with each version indexed as its own page rather than as a duplicate.
How it runs
- ReviewCatalogue, margin, order flow, and what is done by hand per order today.
- Platform choiceStandard platform, headless or custom — the choice is argued, not assumed.
- BuildStorefront, checkout and integrations in parallel, on real product data from the start.
- TestLive test purchases through the whole chain: payment, order, stock, shipping, return.
- LaunchMigration with redirects so existing rankings come along.
- OptimisationCheckout, product pages and load time measured and improved continuously.
What we build with
Commerce
- Headless commerce
- Custom platform
- Shopify integration
Payments
- Stripe
- Klarna
- Swish
- Invoicing
Frontend
- React
- Next.js
- TypeScript
Behind
- PostgreSQL
- ERP integration
- Carrier integration
- Analytics
A fit if you
- have traffic to the store but lose visitors in the checkout
- move orders by hand between the store and the business system
- have a catalogue the standard platform cannot handle
- sell B2B and need customer-specific pricing and credit purchasing
- are expanding into markets with several languages, currencies and VAT rules
Ecommerce
Which ecommerce platform should we choose?
It depends on the catalogue and on how much should happen automatically. A simple catalogue with standard flows belongs on an off-the-shelf platform — building custom there is waste. Variants, customer-specific pricing, subscriptions, several warehouses or heavy business-system integration are exactly what off-the-shelf platforms handle worst, and there a headless or custom store is cheaper over time. We say which we see after going through the catalogue and the order flow, including when the answer is that you are already in the right place.
Can you connect the store to our business system?
Yes, and that is usually where the biggest gain is. Stock, prices, customers and orders sync in the right direction, with a clear rule about which system owns which fact. Without that rule you get the opposite of the intent: two systems that both believe they are right, and a person reconciling them by hand.
How do we increase conversion?
The three most common causes of abandonment are load time, a checkout with too many steps, and a missing expected payment or delivery option. All three can be measured and fixed before anyone discusses design. After that it is the product page: images, stock status, delivery time, and whatever answers the buyer’s last objection. We measure before and after, so the effect is a number rather than an opinion.
Can we keep our rankings when replatforming?
Yes, with preparation. Product and category URLs are mapped, permanent redirects set per page, structured data for products and prices carried over, and indexing verified after launch. A replatform without that map is the most common reason a store loses organic traffic for months afterwards.
Do you handle several languages and markets?
Yes. Each market gets its own URLs, its own content and the right hreflang links so the versions read as translations rather than duplicates. VAT, currency, shipping rules and payment methods are set per market, because what is obvious in Sweden is not obvious in Germany.
Do you rebuild our store or improve the one we have?
We start by measuring. If the problem is load time, checkout flow or integrations, a rebuild is often the wrong answer — it is more expensive, takes longer and risks rankings you already have. We propose a rebuild when the platform genuinely is what limits you, and say plainly when it is not.
What we build — and what you have once it is built.
MVP & product developmentFrom idea to MVP, launch and everything after — with a clear view of what gets built first and what can wait.Web platformsScalable platforms and SaaS products built around real users and real business processes.Mobile appsiOS and Android apps for startups, established companies and any business that meets its customers on a phone.
Want to sell more per visitor?
Book a free consultation. We go through the store, the checkout and the order flow and say where we see the biggest gain.